You are already paying for the opportunities. The revenue leaks out after that — low close rates, unnecessary discounting, weak discovery, inconsistent execution. On a free 15-minute call we pinpoint exactly where it is leaking, quantify what it is costing you, and prescribe the fix.
The money isn't lost on the road or in the pitch — it slips out through the gaps most teams never measure. Here's where it usually hides.
We're not telling you to go buy more leads. We help you find out what is happening to the opportunities you are already paying for — on one free 15-minute call.
“Gross Close and the CAT scan has been a huge success for me. The information and data gave me a clear understanding and direction to address my closing issues to help increase my commissions and financial goals. It was concise easy to implement with accuracy. I was able to see rapid results from day one. The investment is nothing compared to the added benefits and rewards that come as I worked the solutions into my daily workflow. Great product.”Jonathan Lancaster
Most sales coaching hands you generic advice. We don't. We diagnose where your sales process is actually breaking, quantify what those leaks are costing you in revenue, margin and commission, then prescribe the specific fixes for the problems we uncover. That diagnosis happens on your free 15-minute call — there is nothing to fill out first.
For the individual closer. It identifies the biggest leaks affecting your close rate, your margin and your commission — and what to fix first.
For the whole team. It identifies where your sales process is losing revenue across your reps, and what needs attention first.
One free 15-minute call — not separate offers and not extra forms. You book once; we tailor it to where you sit.
Pick a time. Fifteen minutes, free, nothing to prepare.
We find the leaks, quantify what they're costing you, and prescribe the fixes.
Whether you work with us or not — it's yours.
We built Gross-Close to give home improvement sales teams a real diagnosis instead of generic advice — what's broken, what it's costing you, and exactly what to fix first.
Imagery is illustrative.
Two brothers with more than 50 combined years in in-home, high-ticket home improvement sales. Gross-Close isn't theory borrowed from a book — it's the process they built, tested and refined carrying the bag themselves.
With over 25 years in direct sales, Tom has spent his career transforming underperforming sales teams into revenue-generating machines. His methodology isn't built on motivational speeches or generic tactics — it's rooted in precise diagnosis, systematic process improvement and measurable outcomes.
Tom treats sales like a science: identifying the exact breakdowns in your pipeline and prescribing targeted fixes that stick. No empty hype — a no-nonsense approach and real-world strategies that raise closing percentages.
He sold nationally recognized home improvement brands including LeafGuard, Pella, ABC and Jacuzzi bath remodeling, consistently outperforming benchmarks in both volume and margin. Through relentless refinement, Tom raised his personal close rate from 25% to over 75%.
Working with top brands like Pella, LeafGuard, Jacuzzi, Alside, Milgard, Provia, BCI, ONYX, Little Giant, Kohler, Owens Corning, ABC, Delta and Moen, Tom has helped individuals and companies scale revenue by diagnosing root causes, not symptoms.
With over 25 years of in-home sales and leadership experience, Alex is one of the most seasoned professionals in the home improvement industry. He began at Sears selling windows and siding, then moved into the gutter industry with LeafGuard, sharpening his expertise in direct-to-consumer, high-ticket sales.
He later led both window and bathroom remodeling teams at Expo Home Improvement, becoming known not only for his production but for mentoring and developing sales professionals. Most recently, at Zintex Remodeling Group, he helped launch the company's window division.
Across three decades Alex has built deep expertise in windows, siding, gutters and bathroom remodeling, with a philosophy centered on trust, communication and the customer's real needs. He pairs proven closing techniques with modern digital tactics and a data-driven approach — building repeatable sales systems that scale, where every decision is backed by metrics that matter.
Across B2C, multiple home improvement industries and high-ticket sales.
After hitting 72% in his best quarter, Tom realized it wasn't luck — it was process. That became Gross-Close.
The Diagnostic First Sales Approach — the framework behind every call.
“Tom’s innovative approach to sales coaching is instantly engaging and full of practical, instantly applicable wisdom. Using the analogy of a medical setting to “diagnose” and “treat” whatever is ailing your sales skills and experience, Tom deftly identifies the areas that are holding you back from the success you’re seeking. The beauty of his method is in its comprehensive scope. By breaking potential pitfalls and struggles into digestible modules, Tom walks you through solutions step-by-step. He has the rare ability to capture and describe subtle changes that can make all the difference in your sales conversations, and he guides you through easily implementable solutions, giving conversational examples and adjustments. When I got my fixes I immediately began applying them and found that my confidence increased, I felt more relaxed, and I have been closing deals using his expert recommendations. 10/10 I recommend Tom for your sales skills doctor! I would also add that the prescriptions help you become not only better as a salesperson, but a better communicator generally, and potentially a better human being. The advice you give will help anyone in any interaction with other people staying curious, soft, and generous in spirit.”
“I’m in my first year of sales, I was going through a lot of ups and downs. I knew I had potential, but I couldn’t figure out what was holding me back. After taking the assessment, it was spot on—it identified the exact areas that were keeping me from performing at the level I wanted. I decided to use the coaching from Tom Grossman, and it was one of the best decisions I’ve made. Instead of giving generic sales advice, Tom reviewed my results and focused on the two specific areas that were limiting my success. Having that targeted approach made all the difference. What really sets Tom apart from other sales training is that he doesn’t teach a one-size-fits-all system. Most sales programs try to give everyone the same scripts and techniques. Tom identifies your individual weaknesses and coaches you on exactly what you need to improve. That personalized coaching helped me understand not just what to change, but why it mattered. Since working with Tom, I’ve become more confident, more consistent, and much more intentional in my sales conversations.”
“Everyone needs room to improve. What I love about the Gross Close is that it tactfully takes what weaknesses you currently have on your sales calls and specifically shows you exactly how you can improve it immediately. I’ve been a part of mentorship programs throughout my sales career, but I’ve never seen results this fast. If you’re looking to improve your sales calls you have to try it. Twenty minutes of studying my fixes led to my biggest commission day to date. Thank you Tom for investing that time in me. Everyone needs this.”
“The skills Tom brings to the training table are phenomenal. I’ve been in sales for almost a decade and didn’t realize my biggest issue was a simple thing: questions. Tom helped open my eyes to the magic of asking better questions. Wish I had been through his training when I started my sales career. Thanks Tom!”
“I have worked with Tom Grossman for several years. I respect him as a person and a consultant. I tried Gross Close and feel like it listened to me and tailored a plan for me on a personal level. Diagnosis and fixes were on point. I would recommend Gross Close to anybody looking to up their game.”
Pick a time and we'll show you the two biggest leaks costing you revenue right now — plus the plan to plug them. Yours to keep, whether you work with us or not.
“After taking the assessment, it was spot on — it identified the exact areas that were keeping me from performing at the level I wanted.”Aiden Sebert
Home improvement sales professionals — reps who want to close more, managers who want a consistent team, and owners who want to scale. If you sell remodeling, roofing, solar or home services, it's built for you.
It's one free 15-minute call — nothing extra to fill out. If you're a rep, we pinpoint the biggest leaks costing you close rate, margin and commission. If you're an owner or manager, we pinpoint where your sales process is losing revenue across the team and what needs attention first.
The 15-minute call is free. If you decide to move forward with coaching, we'll lay out the options transparently before you commit to anything.
Both. We work one-on-one with reps and with entire sales teams for managers and owners. The right fit depends on your goals — the call helps us figure that out together.
Book a call and we'll get you scheduled quickly. Many reps and teams start seeing sharper conversations within the first few coaching sessions.
No. Book the free 15-minute call and we do the digging live on the call.
Fifteen free minutes and you'll know where your revenue is leaking — and what to fix first.
Book My Free Call